On the Angry Birds Star Wars web site, there is a countdown timer that reveals that there is just over 9 days left until the launch of the game, and some pretty decent fan drawn art. Not every game can borrow so much from the Star Wars playbook and not look like some silly knock-off. The secret is that Rovio seems to have understood that this is an Angry Birds game first and kept the same game play that has kept it popular. At the same time, by offering these little variations on the game, Rovio doesn't suffer the same fate that has befallen Zynga. The latter has seen its stock collapse, closed an office and had to lay off 5% of its staff after grossly overpaying for free-falling Draw Something, a game that got old very fast . On the other hand, Rovio seems to have avoided making this mistake.
When it comes to the Angry Birds franchise, Rovio is buffeted by merchandising sales. In fact, merchandise for Angry Birds Star Wars was scheduled to be launched just yesterday at Toys R Us. The timing is perfect with the holiday shopping season upon us and we have a feeling that the merchandise for Angry Birds Star Wars might be a quick seller, selling out faster than the Millennium Falcon at light speed.
source: AngryBirdsStarWars
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